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FAME - Future account management education -acc

Shaping the future generation account managers


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In search of FAME?

Welcome to the Future of Account Management Education, a new and inspiring education program, designed by ACC for accountmanagers/directors with 4 to 6 years experience.


More than ever, account people need a very diverse skill set to fulfil their role. This is why this unique program offers 8 sessions that will help them stay relevant in today’s agency landscape. 


Given by real experts in their domain and complemented by senior advertising executives, this course program will help accounts grow and create more value for their role. 

Key benefits for participating account people:

  • Not only sharpen your hard but also your soft skills. 
  • Theory put into practice through cases and workshops. 
  • Evolve from great project leaders into great business leaders.


Eight sessions for future-proof
Account Management


Session 1:
Sales without selling’
With Klaus Lommatzsch

In this session, Klaus will focus on the art of selling. He will use real examples and insights
based on 25 years of experience in client service to talk about consultative selling, cold
calling, building and maintaining relationships with clients and dealing with mistakes in the
customer service.


Date: XX/XX

Session 2:
‘Challenges from changing media use’
With Peter Claes

The media landscape has never changed more rapidly. Peter Claes will elaborate on the challenges we face when trying to reach our target audience and the complementarity of radio, tv and digital. He will also focus on the importance of clever and creative brand positioning.

Date: XX/XX

Session 3:
‘A good account is half a strategist’

With Jan Callebaut

Strategy is foremost about making choices that will benefit the brand long and short term. These choices are based on insights that are rooted in research, data and other forms of knowledge. Jan Callebaut is one of the godfathers of research and insights in Belgium.

The modern account is the first sparring partner of both strategic planners and clients in developing and maintain strategies. Investing in longlasting  relationships is always the implicit strategic goal. 

A good Accountmanager is a true Human activator


This course will help you make better strategic choices for your brands and introduce you to the strategic skills needed for long-term business success.


Date: XX/XX

Session 4:
‘We run the business’
With Karen Clément

Procurement has become more and more important in our business. In this session we dive into the world of finance together with XXX and XXX. What are fees and budgets made of and how can we add value to our business through new revenue models?

Date: XX/XX

Session 5:
‘Dealing with creation as a non-creative’

With Olivier Goiris

As an account we have to speak the language of creatives while taking into account the reality of our clients’ business. In this session you will learn how you can make the difference and help turn the creative idea into a commercial success.   

Date: XX/XX

Session 6:
‘How to be resilient?’
With Tim Vermeire

Client and financial pressure, unforeseen setbacks and last-minute changes are inevitable in advertising as we know it. In this session you learn how to respond in these kinds of situations and adopt techniques that will help boost your resilience.

Date: XX/XX

Session 1:
Building client relations’
With Klaus Lommatzsch

In this session, Klaus will focus on the art of selling. He will use real examples and insights
based on 25 years of experience in client service to talk about consultative selling, cold
calling, building and maintaining relationships with clients and dealing with mistakes in the
customer service.


Date: 14/09/2022

19:00 - 22:00

Session 2:
‘How to protect a creative concept through all stages of approval?'
With Ruben Goots

Maybe the hardest job for any account manager is to guide the embryo of a potentially great idea through all stages of approval and protect it from all kind of feedback, financial restrictions, legal limitations and to make it shine in the real world. A campaign idea isn’t sold until it is ‘on air’ in all its’ splendor.


Date: 28/09/2022

19:00 - 22:00

Session 3:
‘The Art of
Insighting & Consumer Collaboration’
With Hakim Zemni

‘Consumer insights’ is one of the most used words in our industry. But not everything we call an insight can be labeled as one. 

So, what defines a real consumer insight? What are the characteristics of a great insight? And perhaps more importantly, what is NOT an insight? 

This interactive masterclass will shed a light on the world of insights:​ what is an insight, and how to choose the right ones for your business. Where and how to find insights and write them​ correctly and how can you tell how potent the insight is/will be?


This presentation will also highlight how to get the most out of consumer collaboration initiatives, by involving the right consumer for the right task.


Date: 12/10/2022

19:00 - 22:00

Session 4:
The Future of Media'
With Frederik Delaplace


The current media landscape is a challenge to face. Just like other media companies, the public broadcaster VRT does not find it easy to respond to the rapidly changing media use and there is a risk that a whole generation will grow up that does not or barely know the added value of public broadcasting - and there is one. At the same time, the VRT tries to continue to play a relevant role in society. Connection is central to the VRT: feeling what the Flemish need and inspiring them with socially relevant content. Rock-solid audio, video and digital products in combination with smart distribution models are the recipe for CEO Frederik Delaplace to grow the VRT as a leading media company. Delaplace provides an insight into the ambitions and plans of the VRT.


Nathalie L’Hoir will then give you an overview of the current Belgian media scene including everything account managers should know to get the best of their media agencies.


Date: 25/10/2022

19:00 - 22:00


Session 7:
‘How to convince all stakeholders’

With Prof. Daan Sorgeloos

An account is typically stuck between clients, creatives, production partners, media... How can you get all of them to willingly engage and cooperate in the way you want, without denying yourself? In this session you will define your leadership style and use it in the best possible way. 

Date: XX/XX

Session 8:
‘Agile is here to stay’
With Bart Vermijlen

More and more companies are adapting to an agile way of working. Bart will introduce you to scrum, sprints, backlogs and much more and will give you a glimpse into the future of working.

Date: XX/XX

Session 5:

‘We run the business’
With Karen Clement

Procurement has become more and more important in our business. In this session we dive into the roles and responsibilities of the Procurement and finance function at the clients’ end. How can we speak the same language? What are fees and budgets made of? How can we add value to our business in contracting, financial follow up and monthly reviews. What to think about Value Based remuneration models?


Date: 09/11/2022

15:00 - 18:00

Session 6:
‘What about adaptibility?'

With Tim Vermeire

Now more than ever before, we are facing change and complexity. Client and financial pressure, unforeseen setbacks and last-minute changes are inevitable in advertising as we know it. But how to respond and keep your strength?


In this session you learn what personal adaptability means and understand the key pillars to leverage your adaptability.


Outcomes: more resilience, sustainable engagement and optimal flexibility to foster human performance. Let's meet the concept and added value of Adaptability, the n°1 skill for this challenging 21st century and the essential skill to enhance your role as a leader.


Date: 16/11/2022

15:00 - 18:00

Session  7:   
‘How to improve your AQ?’

With Tim Vermeire

We catch-up with the previous session and and we fill in personal adaptability in concrete terms to get started. Not only ready for tomorrow, but also for the day after tomorrow.


We will look for answers on your questions: How to respond in these kinds of changing and complex situations, how to adopt techniques that will help boost your resilience and growth mindset? You will learn how to navigate in a nevertheless changing business world.
Let's install a great methodology to support our full potential.


Date: 30/11/2022

19:00 - 22:00

Session 8:
‘Leading with Authority & Convince all Stakeholders’

With Prof. Daan Sorgeloos

An account is typically stuck between clients, creatives, production partners, media... How can you get all of them to willingly engage and cooperate in the way you want, without denying yourself? In this session you will define your leadership style and use it in the best possible way. 



Date: 14/12/2021

15:00 - 18:00

Meet the Keynote Speakers and their Sidekicks

Klaus Lommatzsch

Klaus Lommatzsch

Klaus Lommatzsch breathes marketing and communication. From 1996 to 2011 he was one of the managing partners and later CEO of Duval Guillaume, the then very renowned Belgian communication agency. Since 2014, he has been a founding partner of Duval Union, an ecosystem of experienced marketing agencies and technology start-ups that aims to help companies in every domain of marketing, communication and, recently, employee engagement.











SideKick

Francis Lippens - FamousGrey

Peter Claes

Ruben Goots

Ruben Goots, Executive Producer and Co-Founder at HAMLET, has played a leading role in the international advertising film production industry for many years. At the age of 24, he co-founded production company Czar in Brussels which thrived under his leadership during a decade, becoming one of the most awarded production companies in Belgium. In 2012, he went on to become a managing partner and executive producer at Caviar, a leading Belgian production company with offices across Europe and the US. In 2015 he co-founded production company HAMLET with partner Jason Felstead. HAMLET took the market by storm and has worked for national and international clients such as Nike, Lexus, Apple and Adidas to name but a few.


SideKick

Peter Ampe - FamousGrey

Jan Callebaut

Hakim Zemni

Hakim is Managing Partner at InSites Consulting and an ‘opinion on 2 legs’. He has been active in market research & marketing since 1998. He thrives on the discovery of consumer insights based on so-called ‘hybrid’ methodologies (combining qualitative, ethnographic and quantitative approaches). He currently leads the Ghent & Paris FMCG business at InSites Consulting. He has a master’s degree in Communication Sciences and as an experienced marketeer he finds the world of advertising, branding and strategic positioning an inexhaustible source of inspiration to advise clients.






Sidekick

 Vincent D'Halluin - Mortierbrigade

Karen Clément

Frederik Delaplace

Frederik Delaplace (1970) started his career as a journalist in financial markets and banking sector at De Tijd in 1994. Five years later he became the chief editor of Finances and in 2005 he was the head editor of the newspaper. In April 2007 Delaplace became the editorial director of Mediafin, which gave him the ultimate editorial responsibility of De Tijd and L'Echo. In January 2017 Frederik became the CEO of Mediafin. Mediafin was the first publisher in Belgium to use a multimedia revenue model. With a turnover of 65 million euros, Mediafin was in relative terms the most profitable media company in the country. Since August 1, 2020 Frederik is the CEO of VRT.



Sidekick

Nathalie L'Hoir - Mediabrands

Klaus Lommatzsch

Karen Clement

Karen Clément has a professional career in Procurement sand worked in various industries for brands such as Alken Maes and Telenet.


She has an expertise in the procurement of indirect services which require a different and adapted skillset as opposed to IT or products sourcing. Thanks to a good understanding of the business Karen masters the complex relationships with the key agencies based on mutual trust and partnership. 








SideKick

Jasper Govaerts - TBWA

Peter Claes

Tim Vermeire

Tim Vermeire was born on December 23, 1977 in Kindu, RD Congo. After his Physical Education studies, Tim worked for SCORE in South Africa. Afterwards, further studies followed within his interest domains Sports management, Marketing, Product management, Neurosciences, Sustainable Employability and Innovative Work Organization. In 2005 he founded Still Movin '. A concept around the development of human potential and well-being within organizations. In 2012 Attentia took over Still Movin '. There he was, among others, Business Unit Manager, Lead Consultant, Senior Product and business developer.
In the meantime, Tim continues to work on adaptability, collective leadership, sustainable employability and cultural issues within organizations. Tim's mission is to make people and organizations stronger and more agile. 


SideKick

Veerle De Vos - Publicis Groupe

Jan Callebaut

Prof. Daan Sorgeloos

Daan is Visiting Professor Leadership & Teams at the VUB and AMS, aiming at postgraduates and professionals who want to learn more about political skills and change management skills. He is co-author of the book “Leading … organization”. In 2015, he started Gingko Consulting, a consultancy that helps organizations transform according to innovative work organization principles.


Their goal is to create sustainable and pleasant working environments through organizational and leadership development, change management and strategic HRM.





Sidekick

 Evert Vermeire - Mortierbrigade


Pricing:


Members: 


€995,00 + VAT for 1st participant

€895,00 + VAT for 2nd participant



Practicalities:


Location: 


Welcome at The Building / new offices of TBWA - DDB - PHD

Excelsiorlaan 75/77, 1930 Zaventem


By car?


Parking space will be available


By train?


Diegem Station (walking distance +/- 20 minutes)


The Building:


https://goo.gl/maps/cmMYKrA1A9BtZ2Lp6



Register here

Location

The Building (TBWA)

Excelsiorlaan 75/77

1930 Zaventem

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